Read more about what's next for California after voters rejected two proposals that would've legalized online-sports betting. But the once booming space has seen its momentum slow in recent weeks as legislators in New York and Kansas take a harder look at gambling and consumer protections, according to a report by the New York Times. Online sports gambling is not yet legal nationwide, including in the populous states of Florida, Texas, and California.

On top of that, the US sports gambling industry is still in its infancy. Read more about how FuboTV is rethinking its sports betting strategy after August layoffs. The pay-TV operator is now looking for a partner to realize its vision of bringing betting onto your TV screen during games. And startups such as PickUp and Data Skrive are working with publishers to help engage sports fans with their content.īut some media companies, like FuboTV, have also learned the hard way that sports betting is an expensive game to play in. FanDuel is relaunching horse racing TV subsidiary TVG as its own sports-betting network, FanDuel TV. Broadcasters including Disney have said they plan to push further into sports betting. Leagues like the NFL have embraced betting as a facet of the fan experience, and are enabling more ads to air in game broadcasts, more types of wagers to be placed, and alternate streamers that are made for gamblers. In 2022, the lines between sports media and gambling will continue to blur. Gambling operators, meanwhile, need help drawing in new customers and improving retention, while lowering the costs of doing so. Broadcasters and publishers need to keep audiences engaged, and are allured by the added revenue from advertising, referral, and brand-licensing fees. Media and sports betting need each other. Over the past two years, brands Barstool Sports and Score Media and Gaming also sold to casino company Penn National Gaming, and became marketing vehicles for its sportsbooks in the US and Canada, respectively. Read more about why sports-betting affiliate sites are hot acquisition targets. Sites like The Action Network also became targets of affiliate conglomerates like Bettor Collective as referral engines for sports-betting platforms.

Read more about Sports Illustrated's strategy to leverage sports betting through its deal with gambling company 888. Storied publishers like Sports Illustrated licensed their brands to sportsbooks.

Read more on DraftKings M&A strategy in an interview with its chief business officer. In 2021, DraftKings bought sports-gambling network VSIN, appointed its first chief media officer, and continued working with the sector to help with customer acquisition and retention. How media companies are working with gambling operators

Future of online sports betting usa